BOBA — A Cannabis Brand Built From the Name Up

01 / <The Name>

It Starts With a <Name People Say>.

BOBA. One word, four letters, impossible to forget. It borrows the warmth of something everybody already loves — and lands in a category where most products are named like lab samples. The name was the strategy. The logo made it a brand.

The bubble-letter mark is the name made visible — soft, rounded, candy-shop energy with a confident heavy weight. It carries across every colorway and every format without losing itself. Designed to look as good shrunk onto a bag as it does blown up on a menu.

The Mark

A custom bubble-letter wordmark, built from the BOBA name up. Rounded, bold, and instantly readable — the kind of logo a customer can picture before they reach the shelf.

Engineered to flex: one mark, recolored cleanly across the full bag colorway system without redrawing a thing.

02 / <The Packaging>

One Bag, Three <Colorways>.

The BOBA mylar bag — designed as a real production dieline, then built out as a three-colorway system. Blue, pink, and purple-green: one structure, one logo, three looks that let the brand run a whole drop without ever feeling repetitive.

Every bag drawn to print spec — 102mm × 132mm, zipper cut, fold lines, safe area. Full California compliance built in: government warning, license number, net weight, universal symbol — placed clean so the legal copy never fights the logo. Production-ready files, not mockups.

BOBA mylar bag — blue colorway dieline — Fig. 01 — Blue colorway · 3.5g mylar, print dieline

BOBA mylar bag — pink colorway dieline — Fig. 02 — Pink colorway · 3.5g mylar, print dieline

BOBA mylar bag — purple-green colorway dieline — Fig. 03 — Purple-green colorway · 3.5g mylar, print dieline

03 / <The Photography>

Shot to <Sell>.

Product photography shot in-house — flower on pure black, lit so the trichomes and color read hard. The shots that anchor the menu and give the brand a consistent, premium visual base across every drop.

Black field, hard light, no props — the same discipline that makes a small independent brand photograph like a major one. Great flower only sells if the photo does it justice.

BOBA premium indoor flower — product photography

Fig. 04 — Premium indoor flower · in-house product photography

04 / <The Menu>

The Drop, on <One Page>.

The BOBA sales menu — the page a buyer scans to place an order. Strain, lineage, potency, and type legible in one pass, wrapped in the brand's boba-cup pattern so the document sells as hard as the spreadsheet behind it.

Flower 1/8s · 32 per box
Watermelon Z x LCG Original Z x Watermelon x LCG	24.5% THC	S/H
LCG x Z Original Z x LCG	28.3% THC	S/H
Black Runtz Original Z x Gelato	23.2% THC	H
Gumbo Unknown Cultivar	26.1% THC	I/H
Pink Boba Pink Runtz x LCG	25.8% THC	H
Super Runtz Super Lemon Cherry Gelato x Runtz	21.8% THC	H

The full designed menu — boba-cup pattern, strain table, photography, and compliance — built as one cohesive piece a sales rep is glad to hand over.

05 / <The System>

Name, Logo, Bag, <Shelf>.

BOBA is a brand built in the right order — name first, then the logo to carry it, then the packaging and photography and menu that take it to a store. Every piece points back to one memorable idea.

A name a customer remembers, a logo a budtender recognizes, a bag that runs a whole drop, and a menu that closes the order. That's a brand system — built from the name up.

Deliverable

Brand Naming

Deliverable

Logo Design

Deliverable

Bag Packaging ×3

Deliverable

Photography & Menu

BOBA a cannabis brand built from the <name> up.

It Starts With a <Name People Say>.

The Mark

One Bag, Three <Colorways>.

Shot to <Sell>.

The Drop, on <One Page>.

Name, Logo, Bag, <Shelf>.

Let's Build
<yours, from the name up>.

It Starts With a <Name People Say>.

The Mark

One Bag, Three <Colorways>.

Shot to <Sell>.

The Drop, on <One Page>.

Name, Logo, Bag, <Shelf>.

Let's Build<yours, from the name up>.

Let's Build
<yours, from the name up>.